About us

In liaison with Haute Couture, Florence Beauloye creates for you a small collection of ‘handmade’ jewellery, with cultivated beauty and sophistication.

Her adorning sensitivity means she is always looking for harmony and elegance, excellence and innovation, with that refined touch that distinguishes Haute Couture jewellery from mere fantasy.

By combining design, expertise and precious materials, her jewellery echoes the values of luxury: daring innovation, elegance, originality, rarity, seduction.

With that special sparkle and unusual soul, Florence Beauloye jewellery brings a subtle energy to the wearer, for an exquisite escape from everyday life to the fairy-tale world of luxury.

‘Florence Beauloye’ is a registered trademark with the BOIP and handicraft certified by SPF Economie.

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Florence Beauloye jewellery, the mysterious and unexpected magic of a textile combined with crystals. Hand-sewn, they express alternative values to those of the costly precious metals, at the other end of the spectrum when compared to classical jewellery. Belgian design with the highest quality finish by hand, they are an ode to slowness, a reflection of the intended beauty.


 

ELEMENTS

Textile 

This jewellery is made from textile. Initially, Florence Beauloye cuts it with embroidery scissors. Then, she combines the fragments with thread and needle. Delicate and resistant at the same time, this material produces light and easy-to-wear jewellery. As with anything handmade, thread density and colour may vary. Some models are embroidered with 12/00 or 13/00 Haute Couture minute seed beads.

Swarovski Crystal ®

Manufacturing the finest crystal ornaments since 1895, Swarovski® adds the sparkle of the crystals to the lace delicacy. An Austrian family company of 5 generations, recognised worldwide for the excellence of its products, Swarovski currently meets the ‘Advanced Crystal’ environmental standard (0.009% maximum lead).

The 12 available colours are shown in a chart attached to each photo.

Some crystals are back coated with a slightly shiny surface effect, like Shadow Lilac. Other colours are composed of two colours which are mixed randomly in the crystal.

Haute Couture minute seed beads

Having been used in ancient times as currency, today the rock beads reflect the luxury and opulence in the world of embroidery and haute couture. Fine glass tubes, they are cut after fire fusion, in a cascade of light. They are then shaped and polished by experienced glass masters. Finally, the last step is the embroidery of the rock beads by Florence Beauloye, who mainly uses 12/00 or 13/00 minute seed beads (a string of 12 or 13 rock beads is only 1 cm long). The minute seed beads are embroidered twice with a nylon thread for strength.

925 sterling silver finishes

The rings, clips, clasps and other finishes are made exclusively of top quality ‘925 sterling silver’. By definition, pure silver contains 99-100% silver. In the field of jewellery, we add an alloy to make it harder, usually copper. Sterling silver has a minimum content of 92.5% pure silver. This is what is called 925 sterling silver. European manufacturing (Firenze, Italy).

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By interlacing textile thread, Florence Beauloye creates meaningful jewellery that reflects universal interdependence, the invisible frame that connects us All. Follower of the ‘Slow Jewellery’, she uses her technique to highlight the importance of ethics in aesthetics.


If some initiatives for the respect of man and nature exist in the field of jewellery, they remain scarce.

However, the manufacturing of jewellery can induce an adverse impact on an ecological and human level. Uncontrolled gold mining in particular, generates pollution of watercourses (mercury) and clearing of forests to install large settling ponds near the rivers. There are also serious adverse effects on the health of workers and peripheral populations, as well as dangerous and very difficult working conditions.

What about silver? If it doesn’t cause any uncontrolled exploitation because of its lesser value, it also requires a refining process using acids, which are normally treated so as not to be released into nature.

While some companies and designers are beginning to respond by advocating more respectful jewellery, currently there is no legislation impacting on what “ethical jewellery” is.

Recognising the complexity of the topic and its limits, Florence Beauloye offers jewellery and boxes combining ethics with aesthetics as far as possible :

JEWELLERY

Well thought-out materials

  • Crystal : Advanced Crystal Swarovski® following the current environmental standard of 0.009% maximum lead content
  • 925 sterling silver: only for ties, clasps, chains
  • Exclusively European origin (Belgium, Austria, Italy)

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Ultra-safe manufacturing

Jewellery…

  • Philosophy: manual manufacturing ‘Slow Jewellery’ # small series
  • Technique: embroidery # no glue
  • Workshop: Belgian # no relocation

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The boxes …

  • Materials : recycled cardboard, foam 0%, chlorine 0%, minimum glue
  • Belgian design : Catherine Jamar at Jam&Ry, 2013 Greener Packaging Award winner
  • Belgian handling : by people with integration problems within a work training company

Packaging

Exhibition furniture …

  • Material: recyclable cardboard, LED lighting
  • Belgian design and production: Isabelle Gieling at Purpl’in , Belgian cardboard cabinet-maker, using up to 75% recycled products

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